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The Dubai-based Emirates Airlines recruits qualified personnel to deploy the latest metaverse and NFT technologies to broaden their customer base.

Emirates is onboard the crypto plane

Emirates, the largest airline in the United Arab Emirates (UAE), has announced intentions to accept Bitcoin (BTC) payments and to issue non-fungible tokens (NFTs) for trading on the company’s websites.

Al Ahmed Al-Redha, Emirates’ chief operational officer, informed the media at the Arab Travel Market that new skilled personnel in the field of blockchain will work on initiatives relating to crypto payments, blockchain transactions, metaverse, and NFT.

Furthermore, the airline official stated that the metaverse may be used to digitalize activities such as operations, training, online sales, and other airline-related events. According to the airline’s chief operational officer, the approach targeted at transferring some activities to the digital world would make these procedures “more interactive” and attract new customers.

When discussing the present state of the airline industry, Emirates’ COO emphasized the positive dynamics. Airlines are experiencing a considerable rise in travelers, according to Al-Redha, and it is vital to create more attractive features to engage them. For instance, such changes may include starting to accept bitcoin payments or establishing your own NFT collection.

Implementation within the industry

Airports and airlines all across the world are looking at integrating blockchain-based technology and cryptocurrency payments. Air France teamed with a number of firms in February 2021 to develop a blockchain-based mechanism for verifying COVID-19 test results.

The Latvian airline airBaltic began accepting Dogecoin (DOGE) and Ether (ETH) as payment methods in March 2021.  BTC has been accepted by the airline since 2014, and other currencies such as USD Coin (USDC), Binance USD (BUSD), and Gemini Dollar (GUSD) are also accepted.

After the official announcement of the approval of the law recognizing bitcoin as a legitimate method of payment in October 2021, the President of El Salvador declared that the airline Volaris El Salvador will accept bitcoin when paying for tickets.

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