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The tourism company in Portorož, a summer town on Slovenia’s Adriatic coast, has planned to promote the place by the use of non-fungible tokens (NFTs). The initiative is the digital component of the region’s tourism marketing for this year.

Portorož, in the southern town of Piran, has now become the country’s primary resort with its own non-fungible tokens, just after the Slovenian Tourist Board (STB) issued a “sLOVEnia NFT” last month. According to local media, the initiative’s major purpose is to promote the two seaside communities as innovative, digital, and sustainable destinations.

During a presentation focused on Portorož ‘s innovations, Alexander Valentin, director of the Portoro Tourist Association, was cited as saying, “The door to the metaverse is opening, which will be a new market for future generations.”

Portorož Tourists activities to win prizes

The new “destination NFTs” are intended to capture the loyalty of tourists. Visitors will be able to acquire three tokens from three distinct collections by completing three activities: participating in a prize game, subscribing to a newsletter, and sharing an Instagram sticker with the resort’s @portorozpiran account. Every collection has 100 NFTs.

Slovenia and six other countries – Italy, Austria, Germany, Hungary, the Czech Republic, and Slovakia — started a campaign under the slogan “We Are Here” on April 20. Its goal is to increase the country’s visibility as a tourism destination in new markets. According to the Primorske Novice news portal, nine tourism service companies are participating, with more anticipated to join.

Portorož and Piran are strengthening their promotional operations on social media in addition to entering the crypto realm through the NFT project. According to the magazine, the municipalities have lately joined a video-focused social networking service Tiktok.

In recent years, Slovenia, a tiny, bitcoin-friendly country, has emerged as a champion in cryptocurrency adoption in Southeast Europe. Thousands of cafés, restaurants, hotels, beauty salons, and sports facilities accept numerous cryptocurrencies around the country. Last autumn, the Ljubljana government sought public discussions on a draft law governing crypto taxes.

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