• News

    NFT-collection from MANGO and Spanish artists

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    Время чтения: 2 мин

    MANGO reinterpreted the works of famous Spanish artists like Joan Miró (Oiseau volant vers le Soleil and Tète et Oiseau), Anthony Tapies (Ulls I Creu and Esgrafiats), and Miguel Barcelo (Dilatation) together with 3D artists and experts, resulting in a collection of five NFTs.

    The launch of the collection comes with the opening of a new […]

  • Articles

    Digital Avatars

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    Время чтения: 6 мин

    Digital models, brand ambassadors, influencers and virtual avatars in the metaverse are the main faces of the new digital era. Why are they rapidly gaining popularity and should real-world influencers be concerned about being supplanted by digital colleagues?

    Surely, you’ve spotted photos of bloggers or models on social media who, on appearance, seemed to be real […]

  • News

    H&M launches its first virtual showroom

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    Время чтения: < 1 минуты

    Following big brands H&M is launching its first virtual showroom this spring. H&M’s virtual showroom is based on the premium Journee platform. It allows brands and artists to create hyper-realistic metaverses.

    H&M’s virtual showroom will be the place of future collections’ presentations, special events and exhibitions. The first one will be Innovation Story, the special collection […]

  • News

    LVMH unveils its first metaverse ambassador Livi

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    Время чтения: 2 мин

    LVMH Moët Hennessy Louis Vuitton is entering the digital world, despite Bernard Arnault’s doubts expressed at the beginning of the year about the metaverse.

    The luxury conglomerate created its first digital avatar Livi, who was modeled in 3D by Altava.
    LVMH’ digital avatar Livi
    The girl is distinguished by multi-colored eyes, freckles and wavy brown hair with white […]

  • Articles

    Institute of Digital Fashion (IODF)

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    Время чтения: 5 мин

    “The future of fashion is in the virtual world,” said Cat Taylor and Leanne  Young, founders of the first-ever Institute of Digital Fashion.

    Designer Cat Taylor, aka Cattytay, known as the founder of digital fashion (we wrote about her in the article about the History of Digital Fashion), and Leanne Elliott Young, founder of CommuneEast and […]

  • Articles

    Metaverse Fashion week

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    Время чтения: 5 мин

    The first-ever Metaverse Fashion Week (MVFW) took place March 24-27 on Decentraland, bringing together world-famous luxury houses and modern digital brands to show off their wearable NFT collections. Apart from vivid fashion shows, there were also afterparties, branded pop-up stores openings, immersive events, panel discussions and much more.

    About Decentraland
    Decentraland is a browser-based 3D virtual world that runs on the Ethereum […]

  • Articles

    Where to shop for Digital clothes?

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    Время чтения: 4 мин

    This article will guide you through some popular digital fashion marketplaces.
    Digital fashion marketplaces 101
    There are two types of digital fashion marketplaces: those that sell NFTs, and those that sell 3D clothes.

    Digital clothing stores operate in the same way as do regular online stores – you browse through the products, choose what you like, have a […]

  • Articles

    Exploring virtual dressing rooms

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    Время чтения: 5 мин

    What are virtual dressing rooms? 
    When was the last time you ordered clothes in an online store and were unsure whether the thing would suit you or not? And then upon receiving the order, tried it on and realized you had a good reason to be unsure? The color wasn’t right, the dress just didn’t fit, […]

  • Articles

    Fashion brands with their own NFT collections

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    Время чтения: 5 мин

    In this article we are going to explore digital clothing brands, luxury fashion NFTs, and find out why fashion houses are so crazy about the new digital fashion market.
    Why do brands launch their own NFT collections? 
    NFT clothing increases the value of any garment sold, since the buyer knows for sure they own the original model, […]