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A Roadmap is a strategic plan for an NFT project and a powerful promotion tool. A clear roadmap can become a big selling point for the potential investor. It also makes the project’s website more engaging for your audience.

A roadmap sets the global goals of a project, marks key milestones and announces the project deadlines. Usually, there are 3-4 major objectives for the entire project.

Having a visually appealing roadmap is even more important if you are more interested in communicating the unique artistic value of your NFT project than relying on sheer hype (just admit you can’t find a celebrity to promote your project).

The benefits of having a clear roadmap

✔️ New NFT holders will have a promise of asset value growth in the future.

✔️ You as a project owner will have a sharper vision of what to do next and what to prioritize

✔️ If you are starting an NFT art project, Roadmap can add some extra depth, context and scale to your artistic message. It serves as a curatorial introduction text at the gallery.

✔️ If you run a project like a game or an NFT-based service, it’s important to map out any far-reaching plans. Some users might be interested in the upcoming features so much that they are ready to get on board earlier to make it happen. For instance, if you offer a set of collectable characters in a game, the roadmap is the right place to announce a new customizing mechanic that comes only in 4 months.

aiRight roadmap is onboarding the users early on, some of them might be interested in advanced upcoming features like Generative engine for artists.

Steps to create a roadmap for your NFT art project

1. Define the big idea

Communicate with the team and discuss the strategy and mission of ​​the project. Here are some possible questions to start with:

What is the project about?
What makes it interesting or unique? How can we make it stand out?
What would our investors like to know about it?
How will our token holders benefit from taking part in the project?
How will the project grow?

Then formulate the idea of the project as briefly and boldly as possible.

2. Do the research and set the goals

Research your audience and project context. Find out how similar projects present their roadmaps and set their goals. Ask your potential audience:

  • What features would they like to see in an NFT art project?
  • What should come first at launch and what is less important? Even if you already have a clear vision of your project structure, user feedback could help prioritize the goals.

Unite the features in 3-4 groups and label them as key objectives or milestones. Give each milestone a catchy name, like ‘Creation’ or ‘Exodus’, or you may prefer the traditional way of labelling milestones with Months or Quarters (Q1, Q2, Q3, Q4).

Every step of Immutable X roadmap has a catchy name

Create a framework for adaptation and evolution, such as a branching tree of features based on the community vote.

A roadmap visualizing the project’s development as a tree.
Miro app

3. Set a timeframe and deadlines

Your NFT art project’s timeline doesn’t have to be fixed.

Plan your approach to setting the deadlines. Here are some forking ways to go:

  • Will your project have fixed or flexible deadlines?
  • Should the phases be set quarterly or monthly?
  • Are your deadlines going to be dependent on token sales? In that case, you need a percentage-based roadmap.
  • How can you make the achievements measurable?
  • How can you gamify the experience of reaching milestones? 

Choose a timing plan optimal for your team.

Project Panda has a roadmap with fixed deadlines

4. Find the right way to visualize the roadmap

Information design and visual design of the roadmap matter. Make sure that the visual style matches the aesthetics and brand guidelines of the project.

There are important design decisions to be made:

  • Horizontal or vertical layout?

A horizontal layout can fit on one screen and is good for printing. If you want to add more details to the website, opt for a long scrolling vertical layout with animation.

Vertical layout allows for more detailed description of every step.
Kodama NFT

  • Types of milestones

A classical timeline roadmap or a percentage-based milestone roadmap? In the case of the latter, the roadmap should visually emphasize the percentage checkpoints.

A percentage-based roadmap. The next step follows the current goal achievement.
Interstellar Junkies

  • Clarity

How to make the NFT art roadmap clear and readable? Emphasise the milestones with size. Don’t forget to leave free space between the points. 

Clear visual structure of the roadmap by Ix Swap

  • Visual style

2D or 3D? 2D is simple and readable, 3D is trendy.

Minimal or highly illustrative design? For NFT games it’s important to match the style of the game and characters, so the roadmap would benefit from detailed illustrations. Minimal design based on bold typography would fit services, b2b projects and NFT art projects.

Minimal design by Naga

Highly illustrative 3D roadmap design by Brokoli

Services for creating a roadmap project

  • Figma is a popular UX design app. The new FigJam mode offers a wide range of pre-made templates for planning. The one we need is called Process Map. You can use colourful blocks like paper stickers to build a roadmap scheme.
    Figma has a free plan with full access to all the tools, but the number of projects is limited to 3. The professional plan costs $15 a month for Figma and $3 a month for FigJam.

  • Miro is a specialized tool for creating mind maps and brainstorming. In our case it can be used for creating and sharing a roadmap scheme. There are a variety of templates to start with, like ‘Product Roadmap’ or ‘PI Planning’. There are 3 projects available on the free plan. Team plan costs $32 a month.

  • ProductPlan is a service focused on team workload planning. So, it’s not just a tool for drawing a map, it’s a task manager where you can create a functional roadmap ready for collaboration. Integrated for Jira. The program is also handy for keeping track of the number of tasks in each period of time.

There is a 14-day free trial period. The Basic plan comes at $39 a month.

  • Product Board is a product management platform with some features to gather and manage user feedback. One can segment users and customize the roadmap view for different audiences and collaborators. The Essentials plan costs $20 per person a month. There is a 15-day free trial period.

  • Roadmap Planner makes the development process transparent for shareholders. You can leave a link on your website so that anyone can see what stage your NFT art project team is at. The service is free for a team of up to 5 people.

  • Venngage is a diverse browser app for infographics and data visualization. It is also a collaborative workspace, with lots of templates for presentations and charts. The program has a free unlimited period of use that features up to 5 designs. The Premium plan costs $16 per person a month. Some of the designs are available for Business accounts only.


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