How much would you pay for yet another piece of clothing? Are you ready to pay hundreds or even thousands of dollars for clothes you can never really wear? To dish out a hefty sum for things that will only exist in the virtual world but which you can try on in AR and put on your avatar in the metaverse?
“And why would I need that?” — you may ask. Fair point: it doesn’t even serve its purpose — to protect you from heat or cold. You can’t touch it or feel it on the body — it is, quite simply, useless in the real world. So what is the point of digital clothing?
The first and, perhaps, the most important thing is environmental friendliness. Our planet has been struggling with overproduction and overconsumption for many years. It’s no secret that major clothing brands can’t cope with the disposal of unsold collections, and the pace of production in the world is slightly declining.
Modern consumers are starting to think about the future and are becoming increasingly conscious about building their wardrobe. It is thanks to them that the demand for eco-friendly things (in this case, NFT clothes) is growing. After all, virtual outfits allow you to reduce carbon dioxide emissions by as much as 95%, and their production does not require tons of water and toxic materials. There is also no harm from transportation, they never wear out, and in the end, there’s no need to dispose of them.
Virtual clothes as a way of self-expression
Clothing has long ceased to be merely a way to cover and protect your body. The right look helps us make the right impression and achieve our goals: charm a crush, get a coveted position or show off status. We constantly expose our lives on social media and can pretty much never resist posting a new look.
Therefore, for many, clothing has become a way to convey a certain message to their audience; and the potential of virtual clothing lets you do this in the best way possible. After all, it is exclusive and has endless customization options.
Also, with the development of technology, we will increasingly move into virtual reality, and our avatars will need digital clothing in the metaverse. Already, the market for in-game items exceeds $40 billion, and the production of digital goods requires relatively low production and labour costs. We want to stand out not only in reality but also in games, so we are ready to pay for it.
If millennials, and even more so their parents, think that a digital dress is a waste of money, then today’s teenagers are convinced of the opposite. Even with a small budget, you can buy designer digital clothing from well-known brands, which in reality would cost a fortune.
Gucci and Louis Vuitton are already selling virtual handbags and digital avatar accessories that cost between $1 and $9.
Virtual clothes coming as NFTs are of particular value and even a good investment because you can earn good profits by reselling them.
Real-life business optimization
Creating NFT clothes by making a 3D design helps clothing brands save money when designing a collection and minimise or even completely eliminate overproduction.
With the help of digital mockups, you can gather feedback from your customers and send off specific models in the same quantity as pre-orders were issued. Also, virtual fitting rooms help reduce shipping costs and avoid refunds.
The potential of using digital clothing and AR technologies in fashion is constantly growing. The reasons to choose an NFT outfit are different for each user. But it is clear now that the digital clothing trend is long-term, and very soon, it will completely blow up the marketplace. And for us, it will become a matter of habit to buy and try on virtual looks every day.
Now that you know what digital clothing is, how much do you think you would pay for it?